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As you are here, you would’ve known the importance of blogging for your business. For starters, a blog on your e-commerce site will offer you a regular platform to communicate corporate news and information. You may provide coupons, discounts, and information about new goods or activities. How about launching a WooCommerce blog for your store?
Beyond the apparent “news” element, you might not realize why it’s such a cornerstone for businesses – big and small. Did you know, for example, that a blog may make product information more shareable on social media? Or that a blog is an excellent way to regularly update your website with new content? What effect will this have on your site’s search engine ranking?
When it comes to creating a blog, all of the above are critical considerations. So, with that in mind, let’s talk about some tips and methods for getting your blog off to a great start.
What to Include in Your WooCommerce Blog
Many systems already offer a blog function when creating an online business. Of course, if your store is built on WordPress, this step will be a breeze because it is what the platform was built for. However, no matter whatever CMS or e-commerce platform you use, there are a few elements you’ll always need on your site, including:
- An “About” page: It should go without saying, but when running an online business, you must identify yourself. If you want clients to unlock their wallets, you must communicate a sense of trust. However, in addition to discussing who manages the shop, it’s also a good idea to emphasize who writes for the blog. Give your website’s speech a personality. Give folks something with which they can identify.
- Product Links: Although it’s tempting to go overboard with this, whenever you discuss a product in a blog article, provide a link to it. The less effort your customers have to put in to purchase your goods, the more likely they are to do so.
- Integration with social media: Make it easy for people to follow you on all of the major social media platforms and share your material (which we’ll go over in more depth later). AddThis or Digg Digg, for example, are basic WordPress plugins that will serve.
- A Call to Action: While a call to action (CTA) can be put into every post, it’s a good idea to include one. Allowing your potential consumers to abandon your site is a bad idea. Point them in the direction of the purchase you want them to make. Setting up a newsletter and using your WooCommerce blog to function as a platform for growing your subscriber base is a smart idea.
- Search Engine Optimization: While you should build your blog with readers in mind first, make sure you don’t overlook any optimization chances. At its most basic level, blogging adds new pages to your site on a regular basis, increasing the likelihood that people will find you through organic search.
Curating Content for WooCommerce Blogs
One of the most difficult aspects of beginning a WooCommerce blog is ensuring that you can generate enough material to keep it alive. That is, once you’ve established a publication schedule, you must keep to it. But, especially when looking at the larger picture, this may be challenging. Creating new material on a regular basis might be a difficult undertaking.
The good news is that it doesn’t have to be that way, particularly if you prepare ahead of time. Before you click publish on your first article, brainstorm a healthy list of subjects and create many pieces. Maintaining your schedule will be easier with a backlog. You don’t have to publish something new every day, by the way. It’s acceptable to do it once or twice a week.
The following list of subjects should get you started:
- A single product should be highlighted. Discuss how it’s created, how it operates, or provide a fun tidbit to remember.
- Make a pitch for your business. How did it come to be? What do you think the future holds for you?
- How-to articles about how to do a task with your products. If you offer home decor, for example, tell customers how they can make their homes more beautiful.
- Announcements about sales or corporate news.
- Your views on a news article about the industry caught your attention.
- A meme about the industry.
- A response to a client query.
You get my drift. Your primary objective is to inform and amuse your audience. Your blog isn’t about persuasion. It all comes down to building your brand as a trustworthy source in your profession.
WooCommerce Blog Promotion
Spreading the word about your e-commerce blog is a vital element of keeping it up to date. A little word-of-mouth promotion can assist, but sharing your material on social media is certain to be far more successful. This entails advertising your blog content on social media sites. It entails tweeting snippets from such posts. It entails, for example, introducing new items on Facebook.
However, making it simple for people to share information with their following is also important. For WordPress, there is a slew of social networking plugins to choose from. AddThis’s Share Buttons and Super Socializer spring to mind. Whatever path you choose, keep in mind that the easier you make it for others to share your material, the more likely they are to do so. And if their following enjoy your material, it’s a win-win situation.
While you may not go viral, doing so will increase the number of people who see your articles, which is half the fight online.
How to add a blog to your WooCommerce Site?
If your theme has a blog, you can start adding posts. Otherwise, you have three alternatives if your theme isn’t geared for a blog. You can do the following:
- Create a blog using a simple WordPress theme.
- Change the theme of your site, including your store, to one that includes a blog.
- Hiring a developer to design a new theme that extends your existing WooCommerce theme to the blog site is a good idea.
It’s reasonable to assume that if you manage an online shop, you’re already swamped. However, you must make an effort to create a blog and keep it updated on a regular basis. This will increase the number of visits to your site, enhance your search engine ranking, increase your authority in your sector, and increase your sales. While this is a long-term approach, it is well worth the effort.
Are you struggling to launch a blog for your eCommerce business? Or finding it hard to handle your WooCommerce site. Get in touch with our experts.
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