Due to digital revolution in the beauty industry, the implementation of a quality web design has become an indispensable part. The reason is quite simple: the website is a brand’s calling card. Based on the impression users get, they draw conclusions about what your beauty or salon brand sells, what the brand does, how professional the brand is and whether the brand is trustworthy or not.

Based on this behaviour on the part of users, beauty and salon brands have chosen to devote more effort and resources to optimize their website. This includes everything from the aesthetics of the site to the quality of the content offered on it. Their idea is to show themselves in a better way to their target audience.

What does web development include?

Before talking about web design, it is necessary to make a differentiation. The boundaries between web development and web design have become blurred among the inexperienced public, which causes confusion in understanding what the functions of each are. However, it should be clarified that both are necessary for portals.

Web development involves the content of the page and the possibilities it offers. It includes everything that is not visible to the naked eye, but all the programming, functions and features of it. Examples are data collection, e-commerce and content management systems.

The design

Web design could be said to be the face of the page and particularly UX design is fundamentally user-centric. The structure, form and image are the elements that this part handles. Its ultimate goal is to communicate something to the user, through good aesthetics and an optimal user experience. However, this is usually only achieved with a simple design, which is its greatest difficulty.

It is important to create a web page to communicate. To do this, it must be different from all the others, and thus create an impact on the user. Whether by design, usability, good communication or the union of the three elements, the user must be able to retain a message so that the user can become a customer of beauty and salon brands. Web design is the one in charge of transmitting what beauty and salon brands are looking for, as well as giving users an understanding of their message. The idea is to reflect in a few seconds the personality of the business and that visitors know what the site says, how and who this beauty brand is. A website devoted to beauty or salon products must have a beautiful, sophisticated design. The look and feel of your website is crucial to your communication and user experience.

Assign a personality to your beauty or salon brand

Even though your beauty or salon brand may already have established values, it must effectively convey those values to its clients in order for it to be recognised. This should all be easily reflected on the page, including the selection of colours (pop of colours and dark background), element placement, and even a slogan.

Excellent usability

Approximately half of people access beauty site pages from mobile, so they must be prepared to be responsive on a device that is not as powerful as a computer. This includes everything from good layout of elements to fast loading (lighting speed).

Higher conversion

In the end, what any beauty or salon brand is looking for is to sell, and web design transforms visits, subscribers and others into customers. This is achieved through a good user experience, which transmits a clear message and invites to make purchases, but without being too aggressive. User-generated content, also referred to as UGC or consumer-generated content, is unique content created by customers specifically for a brand and shared on social media or through other channels. UGC can take on many different forms, such as pictures, videos, reviews, a recommendation, or even a podcast.

A key component of any marketing strategy that seeks to produce positive results is web design. The next step after deciding on the beauty or salon brand’s identity and goals is to create a great page that will represent that identity online and encourage users to make purchases.

From this, plans are made to entice users to the website. The effectiveness of web design is truly seen here, where it is decided whether prospects turn into customers or not.

The best way to evaluate if a certain web design company will work well for your brand is to take a look at other work they have done before. This will give you an idea of what kind of designs they have done in the past and allow you to see if they are any good or not. However, the best thing to do if you need a quality website is to come and see us, tell us what you have in mind and let our colleagues advise you.